Aesthetic Products

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Brand story


When the flooring can only be "practical" definition?

When our life can only use the "wealth" recognition?

Life is getting faster and faster, losing dreams,

The house is getting bigger and bigger, losing desire.

Have you ever stopped to think about the longing for beauty in your heart?

Or suddenly found that the times lost direction.


Why do you need an aesthetic floor?

People and flooring, mirror each other.

Only, an aesthetic floor inspired by the design of the world art,

Carrying the essence of painting, architecture, poetry, music,

Let your soul be nourished in the aesthetic pleasure.

Company Profile

Company Profile


Arte Mundi,founded in 1997, is the leading brand of high-end wood flooring in China. Our sales covers domestic main cities and channels of project, international trade, O2O E-Commerce etc.

Arte Mundi insists mission of “Turning every living space to Artwork” to create concept of “Aesthetic Flooring”(we’re owner of “Aesthetic Floor” Trademark). Arte Mundi brings Aesthetic idea to design, manufacture, sales and consumption of flooring, we believe “Beauty Helps Adding Value”, all our have done make Arte Mundi a typical representative transforming from “Made in China” to “Created in China”.

Aesthetics base

Aesthetics base


Located in West Shanghai, Arte Mundi Aesthetics Base was designed by French Arte Charpentier and idea comes from combination of contemporary aesthetics with industrial buildings. The total area occupies nearly 16.5 acres, total construction area reaches more than 100,000 square meters. The base includes 6 functions: Headquarters, Innovation Park of Aesthetic Home Appliance, Corporate University, China Floor Museum, Academician Workstation and Inspection Center (National Level).


Qualifications & Honors

Honors and Qualifications


High-tech Enterprises in 2017

Certification of ISO9001, ISO1400, OHSAS18001, CARB ,FSC C117680in 2016

Qingpu District Top 100 Tax Payer from 2013 to 2016

Research teaching practice base for Beijing Forestry University and Donghua University

Drafting Company of Nine Standards in composite board industry 

45 registered trademarks, of which two international trademarks

1997

1997——Arte Mundi team entered flooring industry.

2000

In the Red Star Macalline opened a chain of flagship stores, flooring and wooden doors business booming development, "scholarly door" model of the initial development of a chain.

2002

"Arte Mundi" brand was founded.

2005

Minhang base started production to launch the first wood flooring made by Arte Mundi Brand.

2007

Arte Mundi created “Aesthetic Floor” Concept and got registered trademark certificate; meanwhile started national market promotion from Beijing, Shanghai and Shenyang.

2010

Arte Mundi became franchised enterprise of Shanghai Expo offering franchised products to Expo and got “Special Contribution Award”.

2011

Arte Mundi Stepped on the way of capital development: successfully introduced strategic capitals—E-House (China) and Jiuding Capital; in the same year we worked with global luxury brand Swarovski for development of crystal elements floor.

2012

Arte Mundi got "High-Tech Enterprise" Award.

2013

Jiuding Fund successfully introduced to further accelerate the development of enterprises.

2014

The 1st phase of Hongqiao Headquarters put in use, become the symbol of global floor production base.

2015

Arte Mundi became “Golden Sponsor” of 2015 Milan Expo; Meanwhile we were awarded with “Academician Workstation” and “Shanghai Little Giant Tech Enterprise”.

2016

The 2nd phase of Hongqiao headquarter started construction, same year Arte Mundi established European Representative Office in Bologna for exploring self-owned brand development in overseas market.

2017

Actually home, Red Star Macalline and other high-end stores stake in shares of incense;  Refine the channel model, the establishment of 18 provincial-level companies across the country, the dealer network from flattening to a hierarchical model to achieve the three-dimensional national retail channels;Enterprise renamed Shu Shumei (Shanghai) Co., Ltd. Aesthetic Home.

2018

Cooperative partner

Product cooperation


Swarovski:In 2011 Arte Mundi became the only one flooring brand among more than 120 Swarovski global partners. Arte Mundi “Crystal Elements Floor” was on the market in 2014. In June 2015, as important strategic partner, Arte Mundi created Runway with Crystal Elements Floor for Swarovski 120 Years Anniversary Shanghai Show.

2015 Milan Expo: In 2015, Arte Mundi became “Golden Sponsor” of Milan Expo China Enterprises Hall, appointed wood floor brand and appointed aesthetic floor brand. On May 1st, Mr. Lixin Bu, President and CEO of Arte Mundi, attended the opening ceremony of Milan Expo China Enterprises Hall as Honorary Curator.

2010 Shanghai Expo: Arte Mundi became franchised enterprise of Shanghai Expo offering franchised products to Expo and got “Special Contribution Award”.

In 2017, Arte Mundi started strategic cooperation with Italian reputable brand-Stile, who was well-known as High-End Tailor Made Flooring in Europe. The both parties will work closely in two markets, i.e. Arte Mundi representing Stile Brand in China and Stile taking care of Arte Mundi Brand in Italy.We'll bring more innovative ideas to high-end art floor.

Cooperative Partner: Kept long term cooperation with Italian Brand-CADORIN.

Arte Mundi products were used in many film stars’ homes. In the movie Arte Mundi’s art parquet-ART021 perfectly showed beauty with elegance, luxury, full of energy to young consumption group.

Advantage of Becoming Our Partner

Merchants joined


1.Brand idea of “Beauty Helps Adding Value”, walk with aesthetic consumption trend

2.More than 300 aesthetic floor products, available keep diversified competition advantage

3.Product categories with different price levels, help to gain max market share

4.O2O platform: Perfect consumption experience

5.Two types store profit models bring new bonus originated from City Development


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